“I think it’s where the overall media world is going,” said Rick Cordella, Peacock’s executive vice president and chief revenue officer, and a longtime champion of NBC’s expansion of online sports streaming. » READ MORE: Carli Lloyd, Kristie Mewis make U.S. And of course the men’s basketball team will draw attention no matter who’s playing. Sha’Carri Richardson seems ticketed for breakout stardom on the track, and gymnast Simone Biles might be the biggest star of all.
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The platform already has documentaries and archival footage of events including the 1996 women’s soccer gold medal game, which wasn’t televised at the time and has never been available in full until now.īut the big-ticket items will be the live events, which will feature some of the top American names at the Games.
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Peacock will also have a pile of supplementary content, including a daily highlights show hosted by Rich Eisen and a women’s sports show with Lindsay Czarniak, MJ Acosta-Ruiz and former Olympic track and bobsled athlete Lolo Jones. “It’s going to be accessible in other places, but for Peacock, we thought it was an interesting opportunity to learn,” he said. Why will the basketball be behind Peacock’s paywall? Strauss’ answer was pretty simple: the network simply decided to do it.
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So we’re giving people choices, we’re giving people more access.”Īll of the live events on Peacock will also be available for pay-TV subscribers to stream online in the usual ways: NBC’s Olympics website and apps for phones, tablets and connected TV devices like AppleTV and Roku. “You’re continuing to see people who have more options now, where they might just want to get broadband and a streaming service and not necessarily subscribe to traditional paid television. “There’s clearly been a shift where more and more users want to access content through streaming,” Strauss said. “We want to expand the audience, and we think Peacock is the vehicle to do that,” said Matt Strauss, the chairman of Peacock, who lives in Cherry Hill.
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» READ MORE: Two-time Olympian Kevin Durant reportedly heads the 12-player Team USA roster for the Tokyo Olympics The full range of that offering hasn’t been set yet, but it will be useful for cord-cutting fans who don’t want to watch live action from Tokyo in the middle of the night here.
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In addition, Peacock will have on-demand replays of other sports on its free tier. men’s basketball team games on Peacock’s paid tier, which is $4.99 a month but free to Comcast subscribers with X1 cable boxes. NBC announced Wednesday that it will put live gymnastics and track & field action on the free-of-charge tier of its streaming platform Peacock. Next month, the wall will start to come down. Early adopters of cord-cutting weren’t shy about hoping NBC would give them a way to watch events - a legal one, that is - even though they knew NBC’s corporate parent Comcast had little incentive to do so. The network held firm to the philosophy through the next five Games, three in the winter (2010, ’14 and ’18) and two in the summer (2012 and ’16), even though consumer behavior didn’t.
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NEW YORK - When NBC started large-scale live streaming of the Olympics in 2008, the network put the bounty of action behind a paywall that made the coverage available only to cable and satellite TV subscribers.